Making the Most of Limited Resources: Lean Management for Startups and SMEs

Discover how balancing short-term needs with long-term success, investing in employee development, and embracing continuous improvement can help your business overcome resource constraints and thrive in a competitive landscape.

Roland Kiglics

4/18/202411 min read

Introduction

Do you often have to deal with many challenges as a startup or small-to-medium enterprise (SME) leader? Do you feel the business landscape is always changing and you don't have enough resources, whether it be financial, human or infrastructural? You are not alone. Many startups and small businesses face similar issues in their pursuit of success. The dynamic nature of startups and SMEs demands efficient resource management to ensure survival and foster growth.

Hiring skilled professionals is a challenge for startups and SMEs. But how can you make the most of the limited resources you have to build a strong, capable workforce?

This is where strategic management applying Lean principles can help. Value creation, Kaizen (continuous improvement) and waste elimination or daily management – these and other concepts can help small businesses and businesses of all sizes. Optimise resources and maximise the potential of the workforce.

In this blog post, I will explore how lean management and the Toyota Talent approach can help startups and SMEs overcome their resource-related challenges. Let's unlock the potential of your business together!

Lean management is a strategy used in manufacturing but can be applied to all areas of a business, including human resources.

The Toyota approach can help start-ups and SMEs with common HR problems. A culture of respect, continuous improvement, and long-term thinking can help a business to make the best use of its resources and to create a dynamic and capable workforce.

Validation and allocation of resources is not just for materials but also for human resources. Hiring the right people is important, especially when it comes to character and mindset. Hiring employees who embody the principles of lean, learn quickly, and adapt well to change will improve your company’s success.

When it comes to HR, the right approach is to identify and invest in employees with high potential. This makes sure your team is always improving and can handle the fast pace of modern business.

Lean management & Human Resources

Balancing Short-Term Needs and Long-Term Success

One of the key challenges faced by startups and SMEs is balancing immediate resource needs with long-term success. While it's crucial to address short-term skill gaps, it's equally important to invest in your team's development and growth. To strike the right balance, I list here some strategies you could utilize:

  1. Critical Roles: Identify the most important positions for your company's immediate success and focus on filling those roles first. This will help you allocate resources effectively while addressing urgent needs.

  2. Partnerships and Collaborations: Explore opportunities to collaborate with complementary businesses or service providers, sharing resources and expertise to mutual benefit.

  3. Outsourcing: Identify tasks or functions that aren't central to your business's core operations and consider outsourcing them to specialized service providers. This frees up time and resources, allowing you to focus on critical tasks and strategic growth.

Which way should you go? Ask yourself questions like:

  • What am I trying to solve here?

  • What is my aim?

  • When do I need my team to be ready?

  • Do I have time to develop somebody or do I have an immediate need?

  • Do I have the know-how to develop somebody or I should be the one learning first?

Answering these questions will get you more clarity. You could also look at the options in two main groups:

  1. Investing in Employee Development

  2. Leveraging Freelancers and Contractors

- Benefits of investing in employee development:

  • It encourages your staff to learn and grow, making them more capable and engaged.

  • It also makes employees more loyal and helps to reduce costs from staff leaving.

  • You can shape your employees’ skills to suit your business needs and culture.

Do not forget to list all the drawbacks with possible remedies you can find for both, for example:

  • It requires time and resources to implement, which may be a challenge for startups and SMEs with limited budgets.

    • Possible solution 1: Leverage your local educational institutions or online learning platforms to provide cost-effective training programs for employees.

    • Possible solution 2: Encourage peer-to-peer learning and knowledge sharing within your organisation to supplement formal training initiatives.

-Drawbacks and possible remedies of Investing in Employee Development:

List all the benefits you can think of for both. For example:

If you go through this exercise, you can maximize the benefits of both employee development and leveraging freelancers or contractors.

Both strategies have their merits, but when it comes to addressing the immediate pain of human resources issues, leveraging freelancers and contractors can provide quicker relief. Tapping into a pool of on-demand talent fills your urgent skill gaps without committing to long-term investments.

That being said, investing in employee development is crucial for long-term success. While it may not solve immediate resource issues, fostering a culture of continuous learning will help you building a team that can adapt and grow alongside your business. Finding a balance between these two approaches helps build a workforce that can handle both short-term and long-term challenges.

- Benefits of leveraging Freelancers and Contractors:

  • It gives you quick access to specialised skills without hiring a full-time employee.

  • It offers financial flexibility, as you only pay for the services you need when you need them.

  • It enables you to scale your team up or down according to your project requirements.

- Drawbacks and possible remedies of Leveraging Freelancers and Contractors

  • Freelancers and contractors may not be as invested in your company's long-term success. This could lead to potential quality or consistency issues.

    • Possible solution 1: Have a thorough vetting process for external talent, including skills assessments and reference checks.

    • Possible solution 2: Ensure you project expectations, timelines, and quality standards are clearly defined in contracts and agreements.

  • The results may not be immediate, making it a better strategy for addressing long-term needs rather than immediate skill gaps.

    • Possible solution 1: Develop a structured employee development plan that balances immediate skill needs with long-term growth objectives.

    • Possible solution 2: Set measurable goals and track employee progress to ensure that development efforts align with your business's evolving requirements.

  • It requires careful management to ensure that external talent aligns with your business's culture and goals.

    • Possible solution 1: Communicate your business's values, mission, company's culture and goals and objectives during the onboarding process.

    • Possible solution 2: Assign a dedicated in-house point of contact (perhaps it is you) to manage external talent and ensure they are focusing on the right tasks and they are mindful of the time and urgency of your tasks.

Implementing Lean Management Principles in Human Resource Planning

To optimise your human resource management and overcome limited resource challenges, consider the following lean management principles:

  • Identify Value: Determine the most valuable roles and skills in your organisation. Prioritise hiring and development efforts accordingly. Keep in mind the concept of "right-sizing" – ensuring that your team is neither understaffed nor overstaffed. Regularly evaluate your workforce to maintain an optimal team size that aligns with your business needs and available resources.

  • Map your Value Stream: Analyse your hiring and employee development processes to identify areas of waste or inefficiency. Streamline these processes to maximise value creation.

  • Create Flow: Focus on maintaining a continuous flow of talent through your organisation balancing internal development with external hiring.

  • Establish Pull: Align your talent acquisition and development efforts with the actual demand for specific skills or roles within your company.

  • Kaizen: Cultivate a culture of continuous improvement, regularly reviewing and refining your human resource management strategies based on performance data and employee feedback.

  • Emphasise Cross-Training: Invest in your employees' growth through cross-training. This benefits both them and the company. Cross-training is a key element of lean management, helping businesses create a workforce that can adapt. Incorporating cross-training into your human resource planning ensures that your team is well-rounded, flexible, and prepared to tackle various challenges. This not only fosters a culture of continuous learning but also strengthens your organisation's overall resilience and long-term success.

A word of caution: It is easier said then done! As a startup or SME, you can tilt the odds in your favour early in the game. Identify potential candidates with the right mindset and attitude when hiring. Take the same approach when developing talent internally. Investing in the growth of the right people through cross-training opportunities that benefit both their personal development and the evolving needs of the business will make or break your efforts to build an efficient and successful business.

  • Hiring Specialists vs. Generalists: When recruiting talent, focus on hiring versatile employees who can adapt to changing circumstances and contribute to continuous improvement efforts. Consider the following aspects:

  • Generalists vs. Specialists: Evaluate whether your organisation would benefit more from generalists with broad skill sets or specialists with deep expertise in specific areas. Strive for a balanced mix that supports both short-term and long-term goals.

Generalists:

  • Pros: Can fill multiple roles, adapt to changing needs, and facilitate cross-functional collaboration.

  • Cons: May lack specialized expertise in critical areas.

Specialists:

  • Pros: Possess deep expertise in their domain, driving innovation and excellence.

  • Cons: Might struggle with tasks outside their area of expertise, leading to potential resource gaps.

  • Problem-Solving Skills: Prioritise candidates with strong problem-solving abilities, as they can help drive innovative solutions and process improvements.

  • Cultural Fit: Assess candidates' alignment with your organisation's values and commitment to the principles of lean management, ensuring they will thrive in a culture of continuous improvement.

  • Initiative: Find out if a candidate has initiative. How can you identify this? By asking probing questions about how the candidate dealt with a particular problem. Did the person do the right thing without being told; did the person look for information to find out what to do, what additional information was needed to deal with the situation. Did the candidate carry on when things got difficult? Did he/she see and take opportunities that others missed? Does the candidate act or react in the workplace? Someone who is willing to take the right action without being told is a great asset to any company.

  • Listening Skills: Active listening builds trust, increases empathy and therefore reduces stress at work, and we can also better understand the needs and concerns of others, leading to more effective communication, conflict resolution and problem solving, among many other benefits.

  • Prioritisation Framework for Filling Positions: To determine which positions to fill first, consider the following factors:

  • Criticality: How essential is the role for achieving immediate business objectives?

  • Versatility: Can the position be filled by a generalist or require a specialist?

  • Future potential: Does the role offer long-term growth opportunities and contribute to the company's strategic vision?

Assessing each of your open positions based on these factors, you can create a prioritized list of hiring needs that balances short-term requirements with long-term goals.

Best HR Practices Inspired by Lean Management

In addition to the broader principles discussed earlier, Lean Management offers valuable insights for specific HR practices that startups and SMEs can adopt:

  • Continuous Improvement and Employee Empowerment: Encourage a culture of learning and development by providing opportunities for skill enhancement and promoting employee-driven problem-solving.

  • Eliminating Waste: Streamline HR processes, reducing unnecessary paperwork and bureaucracy, to improve efficiency and free up resources for high-value activities.

  • Hiring and Retention: Attract and retain top talent by prioritising candidates with strong problem-solving abilities and cultural fit, and invest in strategies such as competitive compensation, career growth opportunities, and work-life balance initiatives.

  • Transparent Communication: Facilitate open communication channels to ensure employee involvement in decision-making processes, fostering a sense of ownership and engagement.

  • Performance Metrics: Regularly monitor and analyse HR performance metrics (KPIs) to identify areas for improvement and measure the effectiveness of implemented strategies.

  • Cross-Functional Collaboration: Encourage HR teams (if you have) to work closely with other departments, aligning your HR initiatives with the overall organisational goals and objectives.

As a result, new businesses and small and medium-sized enterprises (SME's) can improve the way they manage people and ultimately drive growth and success through high-performing, engaged employees.

Change Management and Leadership Support

An essential aspect of implementing lean principles in HR practices is effective change management and leadership support. Leaders must understand and commit to the organisation's lean journey, create a sense of urgency for change and you as the leader of the business must act as role model for employees. Consistent communication of the benefits and progress of lean initiatives is critical to successful adoption.

It is also important to involve employees in the change process, ensuring that their feedback and concerns are heard and addressed. Always foster a collaborative and supportive environment so your organisation can overcome resistance to change and successfully embed lean principles.

Building a Resilient Workforce for the Future

As you navigate the challenges of limited resources and strive to balance short-term needs with long-term success, keep the following best practices in mind:

  1. Foster a Strong Company Culture: A positive work environment that values collaboration, respect, and continuous learning will help you attract and retain top talent.

  2. Diversify Your Talent Pool: By tapping into a diverse range of skills and perspectives, you'll be better equipped to innovate and seize new opportunities.

  3. KAIZEN: In a rapidly changing business environment, it's crucial to remain adaptable. Regularly reassess your resource allocation and talent management strategies, ensure you improve and adopt and align with your company's evolving goals.

  4. Invest in Technology: Leverage HR software, applicant tracking systems, and online learning platforms to streamline processes and support employee development.

  5. Plan for the Long-Term: While addressing immediate resource challenges is important, don't lose sight of your long-term vision. Develop a strategic workforce plan that outlines your future talent needs and the steps required to meet them.

Building a resilient, high-performing workforce capable of driving growth and success, even with limited resources, is possible if you embrace the lean mindset and build your business with a strategic lean management approach.

Measuring Success - Key Performance Indicators (KPIs)

To measure the success of your lean management strategies in HR practices, track relevant key performance indicators (KPIs). This will help you evaluate the effectiveness of your initiatives and drive further improvements. This is certainly not an easy task. There are literally thousands of KPIs for HR-related performance measurement alone. Choosing the right ones can be challenging. Do not fall into the trap of having a KPI just for the sake of having one. It is a lot of work to keep track of the relevant data and if it is not used or it is the wrong KPI, you are wasting your time and money. Some of the possible KPIs that can be used for the purposes covered in this article:

  • Time-to-hire and cost-per-hire: To gauge the efficiency of your recruitment process, streamline hiring practices by implementing the following steps:

  • Clearly define job requirements and candidate profiles.

  • Leverage technology for candidate screening and scheduling.

  • Conduct efficient interviews and evaluation processes.

  • Maintain consistent communication with candidates.

  • Monitor time-to-hire (the duration from job posting to candidate acceptance) and cost-per-hire (total recruitment costs divided by the number of hires) to assess improvements.

  • Employee satisfaction and engagement levels: Assessing employee satisfaction and engagement can be challenging, but the following methods can provide reliable feedback:

  • Kaizen participation: Encourage employees to contribute ideas for continuous improvement and actively participate in Kaizen events. Increased involvement indicates engagement and commitment to the organization's success.

  • One-on-one meetings: Managers can hold regular check-ins with team members to discuss their job satisfaction, challenges, and growth opportunities.

  • Employee retention and turnover rates: High employee retention and low turnover rates often indicate positive satisfaction levels.

Keep in mind that external factors, such as the job market and demographics, may influence metrics like turnover rates and engagement levels. It's essential to consider these factors when interpreting the data.

  • Training and development participation rates: Monitor employee participation in training and development programs to ensure continuous learning is a priority.

  • Surveys: Although they can provide useful information and help you improve, you should be careful about whether and how you make one. In a true lean environment where employees are respected and encouraged to speak up, they would even offer help and solution for the problems if there is any. Whether people are satisfied, you would know. It is part of the continuous improvement culture. If you decide to do a survey, make sure that you are not asking for opinions, but rather for observable behaviour related to performance, and have some probing elements that are easy to independently verify. Make sure it is anonymous.

  • Employee productivity and efficiency metrics: Track performance metrics to evaluate the impact of Lean Management strategies on workforce productivity and value creation.

Cultivating a lean culture

  • Leadership commitment: Highlight the importance of leaders actively participating in lean initiatives and serving as role models.

  • Employee involvement: Encourage employee participation in Kaizen events, problem-solving, and decision-making processes.

  • Recognition and rewards: Acknowledge and reward employees for their contributions to continuous improvement efforts.

Conclusion

In conclusion, strategic lean management principles can effectively address human resource constraints in startups and SMEs as well as in larger, more established companies. By balancing short-term needs with long-term success, investing in employee development, and embracing continuous improvement, businesses can optimise resource allocation and create a capable, adaptive workforce. Implementing lean management strategies in HR practices, such as leveraging freelancers or contractors, fostering a culture of respect, and prioritising change management, can lead to enhanced efficiency, innovation, and growth. In a competitive landscape, embracing these philosophies will enable startups and SMEs to overcome resource challenges and achieve long-term success.

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